Articles
Writing on design, engineering, and the decisions that sit between them.
How to sequence identity work so the logo earns its shape rather than inheriting it.
A layout system should communicate hierarchy before a single element is placed.
Style Dictionary is powerful. Most teams use 10% of it and maintain 100% of the config.
Treating every client brief as a starting point — not a specification — changes what you build.
First-time UX and repeat-use UX require fundamentally different things from the same interface.
The real threat to design practice isn't the tools. It's the devaluation of thinking time.
The grid behind the mark is the argument for its proportions. Show your working.
Naming conventions that carry enough context that comments become optional, not default.
More data rarely produces better decisions. Here's the threshold worth knowing.
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