Concept — Munich

Insurance people finish.

Insurance · Product Design · Interface Design · Accessibility · 2026

The policy is fine. The form is the problem.

Insurers in Munich compete on price and cover. Then they lose the customer at step three of a form. This concept redesigns a home-contents policy from quote to claim: it asks less, explains more, and works with a screen reader from the first field.

Abandoned forms, and now a legal deadline.

Long single-page forms, jargon nobody explains, and a document upload that fails on a phone. Since June 2025 the BFSG requires these flows to be accessible, with fines of up to €100,000 and warning letters from competitors (Abmahnungen). A form that loses customers is now also a form that breaks the law.

The flow, mapped.

A home-contents policy from first quote to settled claim, designed for the customer and checked against WCAG 2.2 AA at every step.

• 2 Journeys
• 5 Steps to a policy
• 4 Key screens
• 2 Languages

What we'd measure.

• <4 min: Quote to policy
• 1: Question per screen
• AA: WCAG 2.2, every screen
• 0: BFSG blockers at launch